Sunnylife.
Sunnylife.
Sunnylife is an Australian summer essentials brand that retails around the world. During my time here I lead projects such as re branding and updating the packaging style, which included a logo re-design and a brand deck re-design. I also over-saw the digital design of 4 markets and created all Assets from EDM's, social assets, Paid Ads and website campaigns. I’ve was also an integral part of re-shaping the sunny life product in designing 4 seasons of innovative and elevated product.
Product Design
2019-2021
Product was core to the Sunnylife design team and during my time here I was responsible for the 2019 and 2020 Kids collections, as well as across select adult inflatables and lifestyle products. This was as Sunnylife was going through a re-brand with and into a new creative direction to reposition themselves as the cool mums summer destination.
I worked on these seasonal lines from ideation, creative direction on the season, colour direction, illustration, concept drawings, tech packs and liasing with manufacturers.
Packaging Redesign
Along side the new creative direction came a packaging redesign for the 2020 summer collection. I picked up this project after stakeholders weren’t sold on work agencies had done on the updated packaging, and I pitched a new design concept that we ending up taking through to print.
