Bed Threads.

I’ve worked alongside Bed Threads. since 2021 creating stand out digital designs, print media and product. Below is a small selection of my favourite art directions of their many successful launch, sale and BAU campaigns.

Black Friday

Black Friday to Cyber Monday is now the biggest sale of any Retailers year, taking over boxing day in Australia. Bed Threads needed a creative direction and implementation of digital assets for their 2024 Black Friday to Cyber Monday sale that stood out from the crowd of sales and Ads that flood the market.

We created a Vintage Screen pop up and a fatal error creative that spread across Web, Socials, Paid Ads and emails.

2024

7th Birthday Sale

Another huge sale period for Bed Threads is their Birthday Sales. We created a fun vintage creative direction complete with custom cake illustrations. We utilised Print for this activation, sending birthday invites and then golden tickets to place in orders.

2024

Furniture Launch

Bed Threads’ furniture launch marks a significant evolution for the brand after two years of research. The aim was to combine functionality with aesthetic appeal, creating a collection that appeals to modern consumers' appreciation for thoughtful design. The Bed Threads Furniture Catalogue showcases this journey, highlighting the meticulous processes behind each piece while emphasizing storytelling and craftsmanship. Available in digital and printed formats during the launch, the catalogue engages a wide audience, encapsulating the collection's cohesive narrative.

2023

Holiday Gift Guide

Bed Threads gift guides are a gorgeous collection of home goods, linens and curated luxuries and every year it needs creative that matches it’s offering.
In 2022 we were short on festive imagery, so instead I opted to create illustrations to depict our different categories and for us to use across all marketing materials.
The campaign was a beautiful backdrop and was helpful in featuring product imagery with interest and could be thoughtfully scaled for any campaign imagery.

2022